Srijana Rupakheti

Web & Marketing Automation Specialist | Software Developer

Email: sijna.rupakheti@gmail.com
Location: London, Ontario, Canada

About Me

Results-driven Software Engineer and Web Specialist with 7+ years of experience across software development, web development, and marketing automation. Strong background in PHP and frontend technologies, with hands-on expertise in managing end-to-end HubSpot and WordPress ecosystems. Proven ability to implement CRM solutions, automate marketing workflows, build high-converting landing pages, manage integrations, and deliver data-driven insights through reporting and analytics. Adept at collaborating with cross-functional teams and supporting business growth through scalable, secure, and user-focused digital solutions.

Skills & Expertise

HubSpot (CRM, CMS, Marketing, Services, Sales, Operations, Integration)

PHP, Python, Java

MVC Framewroks (Laravel & Symfony)

Javascript, HTML5, CSS3

MYSQL, SQLITE3, DOctrine, Eloquent

LAMP, Apache

Git, Github

Professional Experience

April, 2023 – Present

Web & Marketing Automation Specialist

PineLogic.ca, London, ON

  • Owned and administered HubSpot across the organization, including CRM setup, lifecycle stages, pipelines,
    permissions, and data governance.
  • Implemented HubSpot API integrations to sync data with external systems, ensuring accurate and reliable data flow.
  • Part of  daily operations of Laravel and WordPress websites, emphasizing performance, security, and functionality.
  • Directed a project team, assigning tasks and encouraging collaboration to meet objectives.
  • Utilized proficiency in PHP, MySQL, JavaScript, jQuery, HTML, CSS, Git, and software testing to create an online cottage rental booking system.
  • Analyzed email, campaign, and sales analytics to identify optimization opportunities, improving open rates, CTRs, and lead-to-customer conversion.

April, 2023 – Feb, 2025

Web & Marketing Specialist

The Apartment Shoppe, London, ON

  • Designed, built, and managed targeted email campaigns in HubSpot, ensuring alignment with brand and marketing objectives to drive customer engagement.
  • Developed and executed automated email sequences and triggered marketing workflows, improving lead nurturing and conversion rates. 
  • Conducted A/B testing on email components, leading to optimized performance and enhanced engagement metrics.
  • Directed a project team, assigning tasks and encouraging collaboration to meet objectives.
  • Integrated WordPress CMS with HubSpot analytics and forms, ensuring proper tracking of website visitors and lead
    capture from forms. opportunities, improving open rates, CTRs, and lead-to-customer conversion.

May, 2020 – Oct, 2022

Software Developer

Facialstats AI, Vaughan, ON

  • Developed and managed a robust Laravel-based web application, demonstrating expertise in PHP, Laravel, SQLite3, Eloquent ORM, and frontend technologies such as JavaScript, jQuery, Bootstrap, and Ajax.
  • Implemented a new feature leveraging a Python app and Screenly API for live camera-based content control, resulting in acquiring four new clients.
  • Designed a user-friendly custom theme for the ZoneMinder monitoring application, utilizing Core PHP, Bootstrap, JavaScript, jQuery, Ajax, HTML, CSS, and Git.

Sept 2015 – Feb, 2018

SOftware Engineer

F1soft International, Lalitpur, Nepal

  • Demonstrated proficiency in web development using custom Symfony bundles, Doctrine, MySQL, and RESTful API development.
  • Led the migration of a legacy Core PHP system to Symfony for a banking debit card management system, resulting in enhanced code maintainability, system stability, and usability improvements.
  • Actively engaged with cross-functional teams, participating in code reviews, and promoting a culture of continuous improvement.
  • Mentored junior developers, providing guidance on best practices, design patterns, and facilitating their professional growth.

Mar 2015 – Aug, 2015

Web Developer (Internship)

Crossover Nepal, Lalitpur, Nepal

  • Assisted in the development of web applications and performed debugging and testing tasks.
  • This internship involved research and problem-solving, supporting ongoing projects, collaborating with senior developers, and actively learning and developing new skills.

Education History

May, 2019 – Dec, 2019

Software & Information Systems Testing

Post Graduate Degree, Fanshawe College, London, ON

  • Mastered the process of analyzing requirements, developing, executing, and documenting test cases while adhering to standard test development life cycles.
  • Acquired proficiency in Object-Oriented Programming, particularly in Java, and in crafting test strategies, plans, and status reports.
  • Improved communication, writing, and teamwork skills through involvement in presentations, research reports, and group projects.
  • Excelled in both manual and automated testing, including adeptness in defect logging and tracking.

May, 2018 – Dec, 2018

Information Security Management

Post Graduate Degree, Fanshawe College, London, ON

  • Gain a deep understanding of computer networks and network security principles, including network protocols, architecture, security measures, OWASP, penetration testing, and ethical hacking.
  • Develop skills to identify and assess security threats, implementing controls to mitigate risks effectively.
  • Recognize the significance of security measures against physical and cyber threats, such as data breaches and malware attacks.
  • Learn to craft and implement robust information security policies covering access control, network security, and data protection.
  • Understand the role of information security management in business continuity planning, devising strategies for seamless operations during disasters.
  • Appreciate the value of regular security training and awareness programs, acquiring the ability to develop and deliver practical security awareness training for employees and stakeholders.

Aug, 2010 – Dec 2014

Computer Engineering

Bachelor’s Degree, Nepal Engineering College, Pokhara University, Nepal

  • Acquire a comprehensive understanding of computer engineering principles, including computer architecture, operating systems, data structures, and algorithms.
  • Conduct a research-based project in machine learning, achieving an ‘A’ grade in topic modeling.
  • Cultivate proficiency in designing and executing computer hardware and software systems, covering hardware-software interfaces and computer networks.
  • Develop expertise in object-oriented programming, digital logic design, computer organization, and architecture.
  • Gain proficiency in programming languages such as C, C++, and Java.

 

Projects

INN ON the harbour

The Apartment Shoppe, London, ON

This hotel booking reservation website, offers a user-friendly experience for users to browse and book accommodations effortlessly.

  • Website Design and Development
  • Responsive Design Implementation
  • Plugin Integration and Customization
  • Security Measures Implementation
  • Content Management
  • WordPress
  • PHP, HTML, CSS
  • SSL Certifications
  • Hosting
View The Website

Siku Hall

The Apartment Shoppe, London, ON

This website serves as an informative platform, listing a variety of venues available for booking. Users can browse through the listings to find the perfect venue for their event or gathering.

  • Website Design and Development
  • Responsive Design Implementation
  • Plugin Integration and Customization
  • Security Measures Implementation
  • Content Management
  • WordPress
  • PHP, HTML, CSS
  • SSL Certifications
  • Hosting
View The Website

Object Detection Web Application

Facialstats AI, Vaughan, ON

This application detects faces and vehicles in live camera feeds, triggering alarms and sending emails or texts to relevant individuals if unauthorized person or activity is detected.

  • Understanding project requirements
  • Designing software architecture
  • Automated maintenance and data processing tasks and deployment
  • Testing application
  • Debugging & Bug fixing
  • Documentation
  • Teamwork
  • Laravel, Flask
  • PHP, Python
  • HTML, CSS, Bootstrap, JavaScript, JQuery
  • Image processing, Opencv,
  • MYSQL, Doctrine
  • GIT, GitHub
  • Linux, screenly
  • Apis Development & Integration

Video Management System (Zoneminder)

Facialstats AI, Vaughan, ON

This is a robust web application for efficiently managing live camera footage. Created a custom theme to ensure a seamless user experience, while developing functionalities to enhance the application’s utility. Additionally,implemented responsive design techniques to optimize performance across various devices and screen sizes.

  • Understanding project requirements
  • Designing prototype
  • Custom theme build
  • Learning Zoneminder codebase
  • Testing application
  • Debugging & Bug fixing
  • Documentation
  • Deployment & Support
  • Zoneminder
  • PHP
  • HTML, CSS, Bootstrap, JavaScript, JQuery
  • MYSQL
  • GIT, GitHub
  • Linux

Card Management System (CCMS)

F1soft International, Lalitpur, Nepal

Developed a comprehensive web-based application focused on managing the debit card issuance lifecycle. This entails overseeing various statuses such as creation, blocking, deletion, and issuing replacements. Additionally, the system facilitates transaction tracking, and reconciliation, and is utilized extensively by banking institutions.

  • Understanding project requirements
  • Planning and designing
  • Debugging
  • Writing efficient code
  • Code review
  • Documentation
  • Deployment & Support
  • Symfony
  • PHP, Restful Apis development
  • HTML, CSS, JavaScript, JQuery
  • MYSQL
  • GIT, GitHub
  • Windows, Linux

Remittance System

F1soft International, Lalitpur, Nepal

A web-based application designed for users with easy global money transfers. Through this platform, users can effortlessly send money worldwide and receive it instantly.

  • Understanding project requirements
  • Planning and designing
  • Debugging
  • Writing efficient code
  • Code review
  • Documentation
  • Deployment & Support
  • Symfony
  • PHP, Restful Apis development
  • HTML, CSS, JavaScript, JQuery
  • MYSQL
  • GIT, GitHub
  • Windows, Linux

Topic Modelling in Document Representation

Nepal Engineering College, Bhaktapur, Nepal

it is a research-based paper for the final-year project in Machine learning that focuses on topic modeling using the LDA model to generate topics from a collection of documents. To achieve optimal results, various pre-processing steps, including tokenization, stop word removal, stemming, and TF-IDF filtering. Then, conducted a manual human evaluation to assess the output, and I received an ‘A’ for the work.

  • Conducting thorough research
  • Developing a clear and comprehensive thesis proposal
  • Planning and managing the timeline
  • Writing, and revising thesis based on academic standards
  • Delivering presentation
  • Defending thesis
  • Working in a team
  • Follow up with supervisor throughout the period.
  • Machine learning
  • C Programming
  • LDA model
  • Microsoft word
  • Windows

NEC-Classbook

Nepal Engineering College, Bhaktapur, Nepal

A distance learning platform designed to support educators and students in organizing their daily activities and coursework.

  • Research
  • Requirement gathering
  • Proposal preparation
  • Customize & manage open source application
  • Effectively managing time
  • Presentation
  • Defense project
  • Moodle
  • PHP, HTML, CSS
  • Notepad++
  • Microsoft word

E-commerce (Online Painting Selling)

Nepal Engineering College, Bhaktapur, Nepal

Researched an online painting-selling e-commerce website for a research paper.

  • Research
  • Requirement gathering
  • Proposal preparation
  • Customize & manage CMS
  • Effectively managing their time
  • Presentation
  • Defense project
  • Prestashop
  • Microsoft word
  • Apache Server

Skills & Expertise

01

Programming Languages

Proficient in PHP, JavaScript, Python, Java, and C.

02

Web Development

Experienced in building responsive and dynamic web applications using HTML, CSS, Bootstrap,  and React.

03

Software Engineering

Skilled in software design, development, and testing methodologies.

04

Database Management

Expertise in SQL, MYSQL, Doctrine, Eloquent, and database optimization techniques.

05

Information Security

Knowledgeable in Web security, Penetration testing and OWASP.

06

Project Management

Experienced in Agile methodologies and leading software development teams.

Licence, Certifications, & Honors

2010

Fully-funded scholarship Pokhara University

Awarded a fully-funded scholarship for Bachelor’s degree in Computer Engineering.

2015

Registered Computer Engineer Nepal Engineering Council

View Credential

2021

Verified International Academic Qualification

View Credential

Contact Me

If you have any questions or would like to discuss a project, feel free to reach out. I’m always open to new opportunities and collaborations.